We help you build a more viable and consistent business out of the work you want to do.
Middle Management exists to help smart and creative people build a better business and reach a community that supports them.
We believe independent businesses should thrive based on what actually makes them unique. You don’t have to do things the average way, but you do need to articulate what it is you do and for who. You do need to make it easy to understand and easy to buy in.
With 15+ years of experience working across industries, from fitness studios and interior designers to boutique makers and art consultants, we help people clarify what they do, the value they provide and reach the people that need it.
“He's a normal guy, he's a nice guy.”
Grant Petersen, Rivendell Bicycle Works
What We Believe
Your Business Should Reflect What Makes You Different – Success isn’t about following a formula. It’s about making sure your business aligns with your unique perspective and values.
Clarity Makes Everything Easier – If you struggle to explain what you do and why it matters, your potential clients will too. We help you refine your messaging so the right people get it immediately. When you consider and understand what needs to happen to launch something new or update your brand, you can have more impact.
A Business That Works For You Is More Sustainable – The right structure means you attract aligned clients, price your services confidently, and focus on what actually moves your business forward.
You Don’t Have to Figure It Out Alone – Too many independent business owners spend years in trial-and-error. We help you fast-track clarity and decision making so you can move forward with confidence and purpose.
I’ve spent my life working with and for independent business owners. Since starting Flatland Kitchen with my wife in 2008, I’ve been an insurance and financial services guy, a pizza delivery guy, a sign guy, a design guy, a branding guy, a bicycle guy, a dad guy (x2) and now I’m an advisor guy. I’ve made it work. I’ve worked with hundreds of others who’ve made it work and some who didn’t. I’ve learned from it all.
Middle Management is a reflection of my belief that small, independent businesses don’t have to follow the path of chains or traditional growth models to be successful, they can serve and broaden their communities, carve their own path, and thrive by staying true to what makes them unique.
At the end of the day I’m here to help you define your goals, position what makes you unique, and build a business around your expertise that supports the way you want to work and live.
