Own What Makes You Different.
You’re not in business to be like everyone else. We’ll turn what makes you unique into the work (and clients) you actually want.
When you’re an expert, you don’t struggle because your work isn’t good enough, the struggle comes from lack of:
knowing where to focus your energy and effort.
knowing how to reach more of the right people.
having a clear roadmap to follow.
success comes easier when you keep your momentum.
Start with an ASSESSMENT
PROGRESS STARTS WITH CLARITY
When your practice is how you make a living—when the work relies on your judgment, not a template—you don’t need a show; you need alignment. I help independent people name what’s truly theirs and line it up with how they show up, so the right folks understand quickly and know how to engage.
Clarity isn’t louder or flashier. It’s getting honest about what you’re for, who it’s really for right now, and what’s worth doing next. It’s language that sounds like you on a good day. It’s fewer offerings that make more sense. It’s a cadence that holds, so momentum doesn’t depend on heroics.
You already have a point of view. My job is to make it legible—so choosing you feels natural, pricing holds, and your calendar gets steadier without turning your practice into a performance.
If that sounds like relief, start here.
“folks we’re lucky to get to work with”
Claim Your Lane
Use what makes you different to get more of the right work.
Our positioning process will help you understand:
Who you’re for right now
The specific problem you solve
The outcome you want to be chosen for
A simple way to communicate it
How & Where to share it
A plan to keep it consistent and build momentum
We know this stuff pretty well. You don’t have to. Ask anything, even if you’re not ready. If we can help, we will. If you need something we don’t do, we’ll say so.
“This guy’s normal. This guy’s great.”
-Grant Petersen, Rivendell Bicycle Works
“We gained A LOT of confidence… we know for a fact that we're on the right track and what we're doing is going to be way more impactful than what we were doing.”
-kellen hazelip, naomi furniture
“The shift in mindset has me focused and concentrating my productivity on achieving my goals.”
Middle Management c/o
Eric Nolan
2530 E 10th St #1
Indpls, IN 46204
Who This is For:
We work with creative humans, independent professionals and small business owners who:
Are great at their craft but need to reach a more aligned community.
Want clearer focus, and a sustainable roadmap to follow.
Want structure and clarity—without feeling boxed into a rigid model.
Are launching something new and need help navigating it.
Why Choose Middle Management?
We simply help you communicate what you know clearly. We help you refine where to focus, how to communicate, look and present your perspective so that it matches your value.
We cut through the noise. No random tactics—just clear, practical steps tailored to your work.
We focus on your goals. Not every business needs to scale. Some just need to be more profitable, structured, and consistent. That’s who we help.