Your Practice Deserves to Work.
Eric Nolan is a brand & business advisor for creative humans, independent professionals and small business owners.
You’re making it work. I help you make it work better, on purpose. You get more of the work you actually want, not just whatever shows up.
Start with CLARITY FIRST
Why Middle Management?
We cut through the noise. No random tactics. Just clear, practical steps tailored to your work.
We focus on your goals. You know what you want more of, but what got you here isn’t getting you there. We’ll help you see where to focus and what to do next.
We simply help you communicate what you know clearly. We help you refine how you communicate so you can make the most of your effort.
CLAIM YOUR LANE
When you’re building something alone, it’s easy to get lost in the doing, caught up with others’ tactics and get distracted from your long-term goals. I help you focus on what matters, say it clearly, and keep moving consistently.
How we do it:
Clarify: We figure out where you are, where you’re headed, and the next steps to get there.
Align: Lean into what makes you different, tighten your offers, and simplify your message.
Maintain: Build a cadence you can actually keep—short check-ins, fewer guesses, steady momentum.
If you’ve got questions, please ask, even if you’re not ready to work with us. If we can help, we will. If you need something we don’t do, we’ll say so.
Middle Management c/o
Eric Nolan
2530 E 10th St #1
Indpls, IN 46204
“This guy’s normal. This guy’s great.”
-Grant Petersen, Rivendell Bicycle Works
“We gained A LOT of confidence… we know for a fact that we're on the right track and what we're doing is going to be way more impactful than what we were doing.”
-kellen hazelip, naomi furniture
“The shift in mindset has me focused and concentrating my productivity on achieving my goals.”
PROGRESS STARTS WITH CLARITY
I work with independent people, humans that have built something that works, but are ready for it to be more intentional. If you want to be more proactive and consistent, if you want better-fit clients and less guesswork, let’s talk.
“folks we’re lucky to get to work with”
